THE PROBLEM

How do you inspire people to go green in choosing how to design their new home?

Ben Polley at Evolve Builders Group had a vision to build a house inside the Toronto Convention Centre for the Toronto Home Show. Not just any house, but an incredibly eco-friendly, computer operated smart straw-bale house!

He needed to inspire people to volunteer, donate building materials and more. 

The solution

We created an infographic to clearly explain all the incredible features and benefits of this innovative house.

Numbered dots were used to point out features that were explained in the printed materials provided at the Home Show.

The Impact

This infographic was the main instrument that Ben used to solicit the thousands of material donations and inspired 200 volunteer labourers to meet, laugh, learn and contribute to making Ben's dream come alive! 

Thousands of Home Show attendees saw this image and learned the benefits of building a straw bale eco home. 

The Home Alive house resides at Everdale Farm in Erin, ON