Whiteboard Animated Explainer Videos

Explainer videos are an ideal medium to convey complex information easily and effectively. Your story will be hand-illustrated in front of your viewers, leading them effortlessly into the details of your message.

Scroll to the bottom of the page for tips on preparing your plan and script for making your video.

Schedule or contact Scott Mooney for a consult or quote. 

 

When you work with our explainer video production company your story will be hand illustrated in front of your viewers, leading them effortlessly into the details of your message.

Our explainer videos connect at an emotional level with the use of likable characters and a relatable narrative structure. As you have probably experienced yourself, emotional things are more memorable than raw data.

Our whiteboard animation production company will make your viewers will feel like they themselves are physically creating the image as they see it being drawn out in front of them.  This deeply engages them in the content through a neurological process run by the viewer’s mirror neurons.

This approach makes use of the “show, don't tell” principle, breaking down your message into details that are easily absorbed. Your concepts are conveyed in a visual and verbal story that will be remembered by both visual and verbal learners. 

Check out these educational videos we created, especially the Feeding Nine Billion videos made for Professor Evan Fraser at the University of Guelph.  

Have us create explainer videos for your products and ideas. Schedule or contact us with your questions about our process and pricing.

Tips for preparing to produce your video:

Planning your script:

Write your content in whatever workflow helps you get the content together for you to present. Then go back into it and structure your script so it lands for your audience. Here are some recommended structure points:

  • Start the video with a short hook that grabs people's curiosity about what the content will be. This could be a question that primes their brain to be curious, could be a statement like a headline and a subhead that briefly tells them what you're going to tell them and a hint of why it might be important for them to know this info.

  • Then place a quick introduction of you or your organization to build connection and credibility as an educator, researcher, or provider.

  • Then lay in your more detailed content, only including as much detail as you can fit in a 3-10 minute video at 130 words per minute.

  • Then a conclusion reminding people of the main points of what you just explained and a call to action of some sort. Even if you think you are just creating awareness, there's still a call to action in there. It's the reasons why it's important for them to be aware.

  • And remember that it's about 130 words per minute that you can reasonably fit into the video.

Voiceover:

Topic Expert Voiceover Recording:

I generally prefer the voiceover to be done by a topic expert… which very well could be you. The expert knows where to place vocal emphasis in the content and knows how to explain the content in a natural way. This adds credibility to the video. An A.I. voice doesn’t understand where you want emphasis, so even if it sounds pretty human, the video might still come off as feeling monotonous or uninformed.

Tips:

Exaggerate your emphasis:
Most of us non-actors have relatively monotonous voices from the perspective of presenting information in a video format. We recommend you record a track where you are going way over the top in your expressiveness, as well as a track you think sounds pretty normal, and pick the one that sounds more engaging.

Make your sound quality consistent:
It’s ok to change the sound quality for creative reasons as an intentional sound effect that serves the story. However, it sounds really odd when the sound quality changes obviously and without reason. If you need to go back and re-record parts, make sure you use the same microphone in the same quiet space with the same tone of voice that you recorded the base voiceover with. You may need to test and listen to compare your new clips with your old to see if you’re matching the sound quality. If you need to re-record a part of a sentence, please re-record the entire sentence… or even the entire paragraph would be better. Sudden shifts in sound quality and language flow or tone of voice mid-sentence is very distracting for the audience and makes the voiceover sound careless.

Voice Actors:

If the topic experts have a language barrier or strong accent that your audience might find difficult to understand, you might want to choose a different expert to narrate the video, or hire an actor who is a practiced speaker of the dialect of the people you want to reach.

The expert on your team could help a lot by being involved in the voiceover recording process to make sure the actor is emphasizing the right syllables, pronouncing technical words correctly, and generally making it sound like they really know what they’re talking about. Don’t be afraid to give clear feedback to the actor of what you think needs to be changed and have them record another draft. That’s part of the process, and some of this is probably built into their price. Keep in mind if there are a lot of re-takes, likely there will be further costs involved for the extra time.

Added services:

Our base deliverable is the illustrations that help tell the story of your script. We usually also provide the video editing unless you already have an editor you’re working with. If you want our studio to manage producing the script and or the voiceover or more involved animation we can provide that too. We’ll need a bit of time to assemble a team and produce a quote based on the a la carte items added to the project.